Why Is It Important To Use Eco Friendly, Biodegradable Corn Plastic, Solar Powered, Organic Promotional Products?
It is no secret that there is a current movement among
businesses and organizations to “Go Green.” Lately, it seems that
everyone has been swept up in green initiatives, clean energy and a
sustainable future, and luckily this is an excellent cause. With the
hype surrounding this movement and all the support it has garnered, you
would think that more businesses are participating in efforts that
contribute to the movement. However, supporting eco-friendly
initiatives is still something that sets your business apart.
If you would like to enhance your business’s reputation,
“going Green” is an ideal way to appeal to a broader range of customers and
make a difference. A complete “Green” overhaul can be expensive, but a
great place to start is by promoting with eco-friendly, recycled and
sustainable promotional items. Most businesses already use promotional
items, so the budget is there. Generally, eco-friendly and sustainable
promotional items cost the same as regular promo items, but they have
the added benefit of advertising your commitment to corporate
responsibility. Additionally, some people are now only operating within
the Green Movement and choosing businesses that support it. Therefore,
you will not turn away people with eco-friendly promotions, and you may
actually have the opportunity to expand your customer base.
If you’ve never promoted with eco-friendly items, knowing
which items to select may be confusing. The following are some of the
green promotional items offered:
- Biodegradable corn plastic is a hot
item manufactured using corn starch, a completely renewable resource.
It is inexpensive and handles just like plastic. However, unlike
regular plastic, it will not leech chemicals into food or liquid and it
does not emit toxins if burned. Additionally, when it breaks down, the
by-products are mostly carbon dioxide and water.
- Solar-powered items rely on the sun
for power, and do not require batteries or electricity (both of which
are manufactured using non-renewable resources). This does not seem to
mean anything for an item like a calculator, but today’s solar-powered
products include flashlights, flash drives and even digital picture
- Organic products, especially apparel,
are where it gets tricky. Be aware that something can be considered
“all-natural” without being organic. Only trust resources that say 100%
Certified Organic, because that Organic label requires products to
uphold a certain standard. Additionally, if purchasing Organic
clothing, look for products that also have eco-friendly manufacturing
and ink. Even if the apparel is Green, it does not mean the
manufacturing and dying processes do not use harmful chemicals.
When opting for eco-friendly promotions, the process does
not stop with choosing a couple items. You will want to consider the
items’ packaging and distribution, as well. Make sure your customers
are aware of the socially responsible steps you are taking; in other
words, promote your promotional items. Make sure that your potential
audience understands that the products are a reflection of your business
or organization. Finally, as always, you want to choose promotional
items that will actually be useful to the recipients. This will ensure
that they keep the products for longer, which means your logo will be
continuously visible to them and those around them.