Press Release

The Newest Trend in Promotional Advertising: Going Green

Educational institutions and corporations are changing their image to one of social responsibility by using sustainable promotional items.

Boston, Mass. – Dec. 10, 2008 -- In response to growing concerns surrounding the environment, educational institutions and corporations are adhering to ideals of corporate and social responsibility through environmentally friendly promotional advertising. “Green” advertising is the new trend, as it allows these entities to promote services with sustainable items that will not exacerbate growing concerns about environmental deterioration.

Colleges and universities are among the largest supporters of this movement. Each year in the US, millions of promotional products sporting college and university logos are sold to future, current students and alumni . With growing concerns about the implications this has for the environment, many educational institutions are turning to companies that offer sustainable promotional advertising options.

“In today’s world, businesses are striving to be good corporate citizens”, exclaims Gerri Weiner, founder and president of Corporate Accents Unlimited. “If each organization bought one eco-friendly promotional item, think of the impact we could make, not just on a national level but globally as well…it would be huge!” said Weiner.

Green Promotional Items, a division of Corporate Accents Unlimited, is leading the pack in responsible promotional advertising. This exciting division offers the newest products made from a variety of materials and energy sources such as post-industrial plastic, corn plastic, recycled, organic or biodegradable materials, as well as a selection of solar powered products. They currently provide eco-friendly items to schools, colleges and universities from coast to coast, including, Northeastern University, Vanderbilt University, MIT, Simmons College, Bentley College, Albuquerque Academy, St. Johns University and Suffolk University.

Students are showing support for this movement, as well.

“I think it’s great that schools are interested in replacing conventional advertising with products that don’t have a negative impact on the environment,” said Cathy Garza, a senior business major at Texas A&M University. “The students are the people who are going to go into the world and impact the next few decades. It’s good to set an example for them and show them how important it is to protect our environment and its resources,” said Garza.

Green Promotional Items also carries a SOMWBA Certification in Massachusetts (State Office of Minority and Women Business Assistance) and a WBENC Certification (National Certification as a Women’s Business Enterprise). “We are a minority woman-owned business,” Weiner said. “Colleges and Universities have diversity programs, and ordering green promotional items from us not only fulfills those requirements, but it shows their commitment to diversity as well as social responsibility.”

Weiner continues, “There has been an explosion of awareness this past year from both vendors and clients. From our vendors, we saw a steady stream of new eco friendly products. From our clients, we received many questions regarding eco friendly products and terminology which lead to the creation of the “Green Glossary” on our home page. This is a trend that is now affordable and here to stay. It has become the only way for the future.”

With decades of corporate promotions experience, Ms. Weiner founded Green Promotional Items to apply her knowledge to a socially responsible and meaningful endeavor. Her commitment is to offer personal and professional service while helping to educate customers to the benefits of “going green”. “We have always sold pencils…now we sell pencils with a conscience,” states Weiner with a smile. Businesses and educational institutions are striving to be socially responsible in a new and more dedicated manner. Green Promotional Items is the link to the future. As their motto illustrates, “Build not for today alone, but for tomorrow as well”.

For additional information on advertising with sustainable promotional items, visit GreenPromotionalItems.com or call (978) 762-9500.